Make yourself, your business and services known to the masses! Social media is a great tool to accomplish this purpose. However, the hard part of social media marketing, is knowing where to start and how to build a following. Want to climb the heights to become your own social media manager? Want to learn the secrets? You’re in luck! Follow these tips if you’re looking to ramp up your own presence and quickly master the art of social media marketing for your business!
• Understand What Social Media Is All About
It’s important to know the fundamental of social media and understand whether the social media site is a right fit for your business and you. Each platform has its own demographic and effective content strategies / formats (blog, video, images etc). For example, Hashtags are very popular and useful on Twitter, but they work differently on Facebook. When it comes to posting on Facebook, things (videos, photos, and any curated content) that they can share, comment on, or tag a friend in are going to elicit better results; while for Instagram, it is all about visual content and the recent hit – Instagram stories, which serve as perfect opportunity for you to post in real time and connect with your followers. In term of age group, Facebook skews significantly older than Instagram too. Knowing your way around the different uses of the platforms will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
• Humanize Your Social Media Updates
Success on social isn’t about showing off your product. It’s about connection and experience. Don’t be a robot pushing out content, be as authentic as you can possibly be: Run weekly contest to make it interactive and fun, thank someone for sharing your content, engage directly with people on social sites individually; It’s time we start working on building meaningful relationships with our customers, between humans. If you really share good message and show people that you care, you’ll expand your following; there’s no way it can’t work. Not forget to vary your updates across platform too. Imagine how annoying it is for people who follow you on multiple channels but keep seeing the same contents every time. Instead, mix it up slightly; you can share the same link but with different description on each site. This gives people a reason to connect with your brand on multiple platforms. Be “Follow” worthy!
• Listen to Customers rather than Promote
A satisfied customer is the best business strategy of all. Social media isn’t just a special perk that promotes brand awareness; it’s a great way for you to gather enough business-important information, as many customers nowadays are turning to social media to engage with the brand for feedback or complaints. Thus, listening to them instead of just put up advertising posts, and using these feedbacks to guide your business and marketing decisions. By measuring customer satisfaction, you can determine whether you meet, fall short of, or surpass your customer expectations. Besides, customers also can served as best source of inspiration for content; you can simply find ideas by looking at their enquiries or frequently asked questions.
• Eye-Catching Design / Feeds
Great visual post is 40 times more likely to be shared on social media than any other type of content. Photos, videos, illustrations, infographics, and memes are few forms of visual content that have a huge impact on the way people consume information. What matters is that you provide some eye-candy to go along with your message. There are some design principles to follow for engaging social media graphics, such as:
#1 aware of the color contrast (advice not to use more than 3 colours),
#2 use high quality imagery,
#3 use fun icons to reinforce your message,
#4 clear font and good spacing, and
#5 keep the composition simple, clean and clear.
• Good Copywriting
Write something worth reading and be interesting! Even if you have something interesting to say, your delivery can make people read, or run. It all starts with planning; And most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve. How to catch people’s attention with your ad copy? Here’s the way: #1 mention the key value proposition fast, #2 ask a question to get the reader hooked and #3 avoid long intros and get to your point fast. The more specific your copywriting is, the better it’s going to convert. Keep it simple and concise; one of the easiest ways to achieve this is by using active verbs instead of passive. This will help get rid of any fluff and whittle your post down to a sharp and clear point. Want to make sure each post is well-written and avoid embarrassing mistakes? You can use a free online grammar check on Grammarly to proofread before you post.