What Is Online Presence?
The real definition of online presence can be explained as setting up your online business which involves creating a virtual world and exists on the Internet where your audience can search and interact with your business by just typing your company or brand name.
Technically speaking, if you own a website, you are already one the way in building your own online presence.
Why Online Presence Matters To Your Business?
“Ignoring online presence is like opening a business but not telling anyone.”
Building a strong online presence is important to your business with today’s digitally connected world, when everyone can just complete the purchase with fewer clicks of a mouse. Not to mention that since the outbreak of COVID 19 pandemic in the year of 2020 that hit the world’s economy, many business owners can’t even pay for their rental which many of them end up closing down.
Does your online presence matter? Here are the 6 reasons which point to “Yes”!
1. First Impression Count Online
When done right, online presence can help you establish a credible brand image, spread awareness about the products/services you are selling and get you more leads and customers.
When your customer buys from you, they show the aspect of trust to your brand. Studies have found out that more than 80% of consumers claimed that in order to buy from a brand, firstly the brand has to gain trust from the consumer.
Controlling the impression your online presence gives, by having a high quality website or social media updates, or else you won’t get a second chance at that first impression.
2. 24/7 Marketing Tools
Your website and social media accounts can be accessed 24/7 from all the devices; this makes it possible for your business to be in their eyes on a regular basis through seeing your works and reading your posts.
Your customers will literally purchase your products or book your services while you’re asleep which is why online presence is important for your business. Furthermore, it provides you with the best marketing tools as well as acts like a salesperson for your business!
Failing to promote your business online means you are missing out on valuable marketing opportunities
Do you think that you have done your job by just creating a website? Nope. Not even half of it. Besides maintaining your well structured websites or your social media platform, you have to additionally be active in other areas as well.
For example, you should start engaging with your followers and fans or creating trending content that everyone is talking about. Building your social presence may be easy, but maintaining can be difficult at some point.
3. Reach More People
Your online presence has a very broad reach; your brand will get exposed to a whole new audience that you couldn’t reach in physical proximity.
A viral online presence via Google or social media can help you to reach people from all over the world, in which they can convert their audience to customers, sell more products and net a higher return. Business is these days must have at least a website or a exist is one of social media platform to ensure they are not left behind
Not to mention that savvy customers will likely think that your brand or business is considered a scam if they can’t find your brand online. Not only people from thousands of miles away can be learning all about your business with just a few keystrokes, they will recommend and share any interesting updates from your brand through word of mouth which makes online presence important to your business.
So, do you want to go global? Get online.
4. Give A Personal Touch to Your Business
Getting your business online allows you to stay connected to your customers, and it’s especially important for those brands that are really consumer-centric. Sherpa Marketing has found out that consumers are more likely to follow brands as compared to following celebrities.
Social media like Facebook or Instagram allows you to build your business an image for your audience and then you can actually have live conversations with customers who have a question, concern, or problem with your product. A quick, effective response is part of quality customer service, making it a more personal experience that can earn customer’s trust.
To connect with consumers, a brand has to show some value to the consumer in order to gain credibility and trust from them. In this case, it depends on the brand’s ability to establish a connection with their audience as known as Meaningful Relationship Moment.
The purpose of this movement is to introduce your brand to the people and showcase what these products can bring to their life.
5. Cost-efficient Marketing
Website and social media platforms are one of the most affordable and effective solutions in today’s market. The best part? Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a greater return on investment (ROI).
After all, approximately 89% of consumers use search engines as a tool to find their best-match product just like we do. That is why your job isn’t finish by just creating a website a social media and expect customer to approach your brand easily
A real strategy with targeted digital marketing campaigns allows your business to be discovered among a sea of competitors and reach the right customers at lower costs. It is more cost-effective when compared to traditional marketing methods. After all, a potential customer would not waste much effort and time to find what they need instead you have to approach them to provide what they want.
6. Showcase What You Got
Last but not least, what makes online presence so important to your business is that Internet itself. Since the Internet is the best platform to advertise your business, you will need to utilize it properly so that your audience understands what you are trying to express.
For example, you have the option to show customer’s reviews or testimonials, product’s rating, or any awards and recognition won by your company which will build up credentials for your business.
It’s one of the easiest ways to market your business and show what you’re business is about. With just some simple clicks, your customer may see what you got to offer and how they benefit from your business.