Should I Advertise on Facebook?

Introduction/what is

Social media is not just a social network, it is a place we can connect peoples and business; in the other words, it helps us to connect your business to your customers directly. Did you know that we spend averagely two hours or more per day on social media? One of the social media was Facebook, it is a MUST for us to utilize this social media services for your business to expand market reach.

Facebook ads mostly use for create awareness and branding by displaying the ads rather than search ads (example: Google Ads words). The two main questions to be concerned are how to get the user to click on your ads and more importantly, how to get them to purchase your product or service.  Not all business are suitable to advertising using Facebook, always test new marketing channel to look for the one that suit your business.

Why you need this/ Feature and function?

Facebook ads target are targeted to users based on their interest. You can use their location, demographic and profile information so that your ads are targeted more accurately to the group of user that have more interest to the product or service that you offering.

You can promote your Facebook page by create post or campaign and generate traffic to your website. Make sure you have Facebook pixel setup on your website. It collect data that will helps you to track conversion from Facebook ads, create custom audience for future ads and re-market to peoples who have already taken similar action on your website using lookalike audience.

What are the things need to be done?

Before you can post ads on Facebook, you need to have a marketing campaign for you ads. Create copywriting and design artwork according to your campaign’s need, plan the strategies for advertising and allocation ads budget for ads spend.

And last but not least, make sure your Facebook ad is targeting the right user correctly. There are few targeting options, but make sure you are focus on location, age, gender and interest.

Click here to learn more about the “Tips to Master Your Social Media Like a Pro” !

How much does it cost to advertise on Facebook?

Cost that might involve for Facebook ads:

  • Create at least 3 or 4 post monthly (content writing and artwork design): RM600-RM800++
  • Ads budget: RM1000++ monthly
  • Management fee (Create campaign, testing, strategizing and monitoring): 30% of ads budget: RM300

 

Average spending for 1 year = RM25200

**Budget spend might differ depend on business or advertising strategy apply**

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Prepared by: William
Published by: Hui Ying